โปสเตอร์ Dragons' Den (2005)

Dragons' Den (2005)

รายการวาไรตี้ซีรี่ย์ 2005เรียลลิตี้

ชื่อภาษาอังกฤษ
Dragons' Den
ประเทศ
สหราชอาณาจักร
ออกอากาศครั้งแรก
4 มกราคม 2548
จำนวนตอน
284 ตอน (23 ซีซัน)
ความยาวต่อตอน
ประมาณ 60 นาที
สถานะ
ยังฉายอยู่
ตอนล่าสุด
EP14/14 (25 กันยายน 2569)
ช่อง/แพลตฟอร์มต้นทาง
BBC One, BBC Two
เรตผู้ชม
TV-PG
คะแนน TMDB
6.4/10 (36 โหวต)

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Dragons' Den เป็นรายการวาไรตี้ ปี 2005 มีทั้งหมด 284 ตอน สถานะยังฉายอยู่

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Budding entrepreneurs get three minutes to pitch their business ideas to five multi-millionaires willing to invest their own cash.

Dragons' Den ดูได้ที่ไหน (ถูกลิขสิทธิ์)

ยังไม่พบข้อมูลผู้ให้บริการที่มีลิขสิทธิ์เรื่องนี้ในประเทศไทย ต้นทางออกอากาศทาง BBC One, BBC Two เราจะอัปเดตทันทีเมื่อมีแพลตฟอร์มนำเข้ามาฉาย

นักแสดง Dragons' Den

  • Peter JonesPeter Jonesรับบท Dragon
  • Deborah MeadenDeborah Meadenรับบท Dragon
  • Evan DavisEvan Davisรับบท Presenter
  • Touker SuleymanTouker Suleymanรับบท Dragon
  • Duncan BannatyneDuncan Bannatyneรับบท Dragon
  • Theo PaphitisTheo Paphitisรับบท Dragon
  • Sara DaviesSara Daviesรับบท Dragon
  • Steven BartlettSteven Bartlettรับบท Dragon
  • Tej LalvaniTej Lalvaniรับบท Dragon
  • James CaanJames Caanรับบท Dragon
  • Nick JenkinsNick Jenkinsรับบท Dragon
  • Sarah WillinghamSarah Willinghamรับบท Dragon

ซีซันและรายชื่อตอน

รีวิว Dragons' Den จากทีมงาน

เจาะลึก Dragons' Den: เนื้อเรื่อง การสร้าง และเสียงวิจารณ์

Dragons' Den is a British reality television business programme, presented by Evan Davis and based upon the original Japanese series. The show allows several entrepreneurs an opportunity to present their varying business ideas to a panel of five wealthy investors, the "Dragons" of the show's title, and pitch for financial investment while offering a stake of the company in return.

The first episode was broadcast on BBC Two on 4 January 2005. After 16 series on the channel, the show has been broadcast on BBC One since 2021. Reruns of previous episodes are still broadcast on BBC Two and BBC Three. The programme is produced by BBC Studios Factual Entertainment Productions and co-produced with Sony Pictures Television International, the owners of the format that is distributed worldwide. The show was also broadcast by UKTV channel Dave during the daytime and late nights between 2007 and 2013.

Format

Applicants can apply to appear on the show through the BBC website; however, they may also be directly approached to appear. The final selection is based on the strength of idea, a robust business plan, and projected turnover. Selected candidates will have what they believe to be a viable and profitable business idea or already operational business, but lack start-up funding, funds for promotion or expansion. Strict rules apply that they have had no prior contact with the current panel of dragons and will sign a non-disclosure agreement, prohibiting them from publicly discussing the details of their time on the show until it has been broadcast. Between series 1 and 11, up to ten pitches were broadcast in each episode, with four individual pitches lasting around ten minutes each—a mixture of successful, rejected and failed pitches—and up to six failed pitches being shortened to a combined total of less than two minutes appearing between each. From series 12 onwards, four main pitches are broadcast lasting between ten and twenty minutes, with one or two failed pitches occasionally featured in between, lasting around three to five minutes. A BBC spokesman has stated that entrepreneurs are advised before filming that their pitch may not be broadcast for "editorial reasons", and will be informed before the series finale. Entrepreneurs' pitches selected for broadcast are contacted between a week to one month before it will be aired, allowing time for them to prepare marketing campaigns.

As part of their opening pitch, which they are advised to keep to a maximum of three to five minutes, entrepreneurs must clearly state their name, the name of the business, the amount of money they require, and the percentage of equity they would ideally give in exchange. Whilst thirty minutes is alleged to be the maximum allocated length of time per pitch, some are reported to have stretched to two hours. If the dragons believe the business plan proposed is not credible, the entrepreneurs are often subject to ridiculing on grounds that widely vary, but particularly upon knowledge of their financial forecasts/profits and overvaluation of the business. Should they cite areas of the business plan they find desirable or enticing, questioning may pause whilst the dragons think of potential routes to investment. From series 18 to series 20, following initial government guidelines on social distancing stemming from the COVID-19 pandemic, the entrepreneurs and dragons maintained a two-metre distancing, with samples of their products preplaced into a box next to each chair before the pitch started, and did not shake hands on agreeing a deal. These guidelines were discontinued from Series 21 onwards.

If the dragons see overall potential in an investment being made, the pitch will conclude with the dragons offering the full amount of money requested and negotiating the amount of equity initially offered. Offers can range from a single dragon to a unit of multiple dragons, dividing the money and equity equally. The entrepreneurs will then have the opportunity to negotiate further, accept or decline investment. Strict rules stipulate they must be offered at least the amount of money they initially requested and can only accept one respective offer. If a dragon offers less money than asked, then any remaining dragons will have to offer the remainder for the deal to be accepted. Entrepreneurs usually focus on the benefit of working with dragons who have the broadest range of expertise in their field. Negotiations vary in length of time, particularly when complex conditions are discussed. The entrepreneurs are often pressured to relinquish a larger share of equity than they had first planned, frequently leading to negotiations of 'buy-backs', reducing the dragons' equity stake once the investment is repaid or targets are met. Occasionally, the dragons offer more money than pitched for in a bid to compete for the investment, or should they believe that the entrepreneur has undervalued the business. If an offer is accepted, they leave the den with verbal assurance that they will soon be in contact. They receive the respective dragon's contact details from the producers off-screen. A dragon who does not wish to invest will declare "I'm out", and the entrepreneur should not expect any further participation from them, though on one occasion in series 4, Peter Jones continued to question an entrepreneur after stating such. Should all dragons declare themselves "out", or the entrepreneur rejects a final offer, they will leave the den with no further advice.

Filming concludes with the entrepreneurs briefly interviewed by the producers, reflecting on their pitch. Following the on-screen agreement, the pledge of investment will undergo off-screen due diligence before contracts are signed. The producers of the show do not participate in any negotiations following filming. There is no legal commitment for the dragons to fulfil their offers should the process prove unsatisfactory in any way for either party.

Set and theme

The opening sequence was shot in Ancoats, Manchester, an area transformed by the Industrial Revolution which helped give the city its nickname Cottonopolis. The sequence features shots of Brunswick Mill, Murrays' Mills and McConnel & Kennedy Mills, Manchester's most famous Industrial Revolution–era cotton mills, and their use maintains the programme's warehouse theme. The location at which the pitches are filmed has varied over the years. It was originally filmed inside a furniture depository in Stoke Newington. The production was forced to move after the first series owing to building work next door. For the second series shooting took place in a disused warehouse, Wool House. It was the first set created by production designer Laurence Williams, requiring the construction of a section of the window wall and the staircase down to the lower floor. The owner of this warehouse converted it into flats, necessitating a further move to Tanner Street for the next few series. Here another more extensive set was created, including cutting a hole in the floor and again creating the stairs down to the lower floor. Building work necessitated another move, this time to Pinewood Studios, only two weeks before a series was due to be shot; the production designer had to create a complete set on the film stage, including a staircase which descended down into the underfloor tank. After several more series were shot at Pinewood, the production was moved to the BBC's new home in Salford Quays at dock10, MediaCityUK. A brand-new set was created for the move and was screened in the latter part of 2012 for Series 10.

Space Studios Manchester, in Gorton, was used to film the programme from 2015 to 2017. From 2018 onward the show has been filmed at Old Granada Studios in Manchester. In October 2021, the BBC announced that it was to relocate programme production from Manchester to Glasgow.

Upon arrival for filming, candidates are given a tour of the building and the set before being provided with their own private area to rest and practice before filming commences. Entrepreneurs are entitled to bring an advocate to assist in the pitch should they struggle to answer some of the dragons' questions. Support is provided for entrepreneurs who have a disability and/or underlying health issues. Medical professionals are on-set should anyone become unwell during filming. All participants receive memorabilia from their appearance in the den. When departing the studio, the entrepreneurs will leave separately to prevent spoilers on who was and was not successful.

Statistics of successful deals per dragon

As of the end of series 19.

General statistics

Confirmed as of 2014:

£100,000 is the most common investment figure asked for by pitchers (30 of 143 pitches).

£35,000 is the lowest ever amount offered for a successful pitch.

£250,000 is the highest amount ever successfully pitched for in the den.

The highest amount of equity ever given away in the den was 79% by RKA Records, which was later renamed Bannatyne Music Ltd.

The most common amount of equity given away in successful pitches was 40%, with 42 of 143 pitches giving up that share in their company.

Deborah Meaden currently holds the record for the highest number of successful business deals overall with 84 and counting.

Steven Bartlett currently holds the record for the highest number of successful business deals in a single series with 14.

Peter Jones is the most prolific investor, offering investment to 54 of the 143 businesses who successfully pitched on the show.

Investments received

Levi Roots's Reggae Reggae Sauce, from series 4 episode 1, is widely considered to be the den's flagship investment to date, estimated to be worth £30 million as of 2023, having received £50,000 for 40% equity from Richard Farleigh and Peter Jones. Jones has cited the business to be the best investment he has ever made on the show.

Wonderland (pitched as Visual Talent Ltd), a high-end fashion and culture magazine pitched by Huw Gwyther in series 1 episode 6, has reportedly attracted many celebrity clients since and a net worth of £220 million as of 2022. Gwyther has confirmed Jones still retains a shareholding and has since praised him for his input.

Razzamataz Theatre Schools, a chain of dance, drama and singing schools pitched in series 4 episode 3 by Denise Hutton, is reported to have launched all over the UK and internationally following a £50,000 investment from Duncan Bannatyne, which he returned for £90,000 in 2014.

ElectroExpo (renamed Chocbox), a plastic housing protection for cables pitched in series 5 episode 5 by Peter Moule, is reported to have made £25 million in global sales since first appearing on the show, accepting a £100,000 investment for 36% from Duncan Bannatyne and James Caan. Bannatyne stated in 2013 that the investment was one of the best that he had ever made on the show.

Magic Whiteboard, portable sheets of A1 sticky paper pitched by Neil and Laura Westwood in series 6 episode 5, is reported to have had sales pushed from an annual £45,000 to £1.2 million, following a joint investment made by Deborah Meaden and Theo Paphitis at £100,000 for 40%. At the time of the Westwoods returning the equity in 2015 for £700,000, it was regarded be the best joint-investment made in the den by Deborah Meaden and Theo Paphitis.

Worthenshaw's (rebranded as Kirsty's), a frozen dairy-free dessert and alternative to ice cream pitched in series 8 episode 1, is reported to have a net worth of £4 million to date following investment from Duncan Bannatyne and Peter Jones. Profits were said to have soared following the business now focusing on adult ready meals. Jones has however indicated he was dissatisfied on the return he made from the business.

Skinny Tan, a self-tan brand pitched by Louise Ferguson and Kate Cotton in series 11 episode 1, is reported to be one of the fasting-selling tanning products in the United Kingdom following their pitch in the den. Though the company was sold in 2015, Ferguson, Cotton, dragons Kelly Hoppen and Piers Linney all retain shareholdings as of 2023 and have expanded the business internationally.

Lost My Name (renamed Wonderbly), editions of personalised children's books pitched by Asi Sharabi and David Cadji-Newby in series 12 episode 2, has gone on to sell more than two million books worldwide since the pitch aired in 2012. Piers Linney has since alleged it is the best investment he made during his two seasons on the show.

GripIt, an aid for fixing screws into plasterboard pitched in series 12 episode 5 by Jordan Daykin, has been reported to be worth £14 million since receiving investment from Deborah Meaden at £80,000 for 25%.

Craft Gin Club, a subscription based gin service pitched in series 14 episode 1, is reported to have reached international success following investment from Sarah Willingham at £75,000 for 12.5%.

In March 2023, Matcha brand PerfectTed accepted offers from Steven Bartlett and Peter Jones of £25,000 each for 5% equity each; after filming and due diligence, the company declined Jones’s offer and proceeded only with Bartlett’s investment. In 2023, following the broadcast, Bartlett invested a further £1 million into the company. In June 2025, PerfectTed became the fastest growing founder-led company in the United Kingdom. In 2025, the investment became the highest valued Dragons’ Den deal to date reaching a valuation of £140m.

Rejected investments

Contestants who rejected offers of investment from the Dragons, failed to secure an offer, or declined investment after filming have experienced varying degrees of success.

Destination London, a board game pitched in series 1 episode 4 by Rachel Lowe, went on to reach a mass-market and design several editions for various companies before selling the business in 2010. In 2021, her portfolio was reported to be worth £94 million.

Trunki, a children's ride-on suitcase pitched in series 3 episode 8 by Rob Law, is considered one of the most successful businesses not to accept an offer in the den, having rejected an offer of 50% for £150,000 from Richard Farleigh. Duncan Bannatyne has stated his regret at not investing having seen multiple, particularly at airports, across the world. Profits grew by up to 68% since the pitch in 2006, before it was sold in 2023 for £12 million.

Tangle Teezer, a range of styling hairbrushes pitched in series 5 episode 3 by Shaun Pulfrey, is widely considered to be the most successful business not to receive an offer in the den, reportedly turning over in excess of £30 million a year. Pulfrey sold the majority of his shares in the company for £70 million in 2021.

Hungryhouse, an online takeaway food order and delivery service pitched in series 5 episode 5 by Tony Charles and Shane Lake, declined investment from Duncan Bannatyne and James Caan after filming opting to accept another investor's offer. The company went on to become a household name in the industry and was later bought for an undisclosed sum before merging with competitor Just Eat in 2017.

Hornit, a bicycle horn reaching a volume of 140 decibels pitched in series 12 episode 10 by Tom De Pelet, was reported to have grossed over £3 million in sales following his appearance. Large increases in cycling in Australia during the COVID-19 pandemic were claimed to be a key factor in the company's growth.

Approved Food, a grocery retailer specialising in heavily discounted, out-of-date products, has reported sales of over 1 million units per year since failing to achieve investment in series 12.

Shayne Bhattesa-Sharma, the youngest entrepreneur to appear on the show as of 2025, has since been backed by billionaire John Caudwell for his board game Football Billionaire. This followed negotiations with Peter Jones breaking down after his appearance in series 20. Shaye has stated that the board game has since accelerated in online sales.

Marketing exposure

The pitches often see the entrepreneurs subject to significant marketing exposure, resulting in a period of mass customer orders and an influx of interest from various sources. This has occasionally resulted in entrepreneurs reporting difficulties in meeting subsequent supply demands, as well as contributing to claims that half of the deals accepted on-screen are not completed after filming. Amelia Gammon, who appeared in Series 20, Episode 4, accepting Deborah Meaden’s 20% investment in her business, “Bide Planet”, has claimed that, despite receiving investment from other sources following negotiations breaking down after filming, she was overwhelmed with orders following the broadcast. This accelerated production costs at a faster rate than she had anticipated, subsequently leaving the business unable to fulfil orders and facing closure.. Entrepreneurs whose pitches were not broadcast have occasionally voiced their disappointment at missing out on the exposure.

Sunday Mirror and The Daily Telegraph investigations

Investigations conducted in 2006 and 2015 by the Sunday Mirror and The Daily Telegraph newspapers, respectively, criticised the show, reporting that many deals were unfulfilled after filming and alleging that half of the investments made on Dragons' Den fall through. The articles claimed that the Dragons either pulled out of the deals over minor technicalities, deliberately offered unfavourable terms to the entrepreneurs in an effort to make them withdraw, or simply broke off all contact with them after the recording. Tiger Mobiles, a company which unsuccessfully applied to appear on the show in 2008, looked in depth at all 143 businesses that won cash on the show between series 1 and 11, alleging just £5.8m of the £13m pledged was ever invested. Dan Forster, who compiled the research for Tiger Mobiles, claimed that the issue was less about the structure of deals and more about the kind of companies that the BBC invites to take part in the show. "The problem lies with the BBC, who, in a bid to keep the viewer count high, have turned the show into a contrived affair that’s more about viewer entertainment than genuine business success. They tend to pick pitchers who are TV-friendly rather than those who are investible with a healthy balance sheet."

The Dragons have defended their record, blaming the failures on the entrepreneurs themselves and claiming that they were either dishonest or solely appeared on the show for marketing exposure. Duncan Bannatyne said: "We don't hand over money to people who don't tell the truth." Theo Paphitis concurred: "I kept up my end of the bargain. The show is not about a cash prize, it is about us pledging to invest. But people must tell the truth. Simple." When quizzed about the numbers, Deborah Meaden defended her position informing the Telegraph: "I've had entrepreneurs with extremely unfortunate health issues, patent issues, and two or three silences where I never hear from them again." Meaden also added that "The world explodes for businesses after Dragons’ Den, they get offered better deals in some cases, or think they don't need the Dragons. But what they find when the publicity dies down is that they still need help running the business."

A BBC spokesperson responded to the Sunday Mirror in 2006 saying: "After the initial agreement is made on camera, both parties enter a period of due diligence. Sometimes during this period the deals fall through." In 2015, a BBC spokesperson responded to Forster's claims, saying: "We are proud of our record of achieving investment offers in the Den and we look into every detail of a business before they are offered a slot on the show. The BBC plays no role in the deal after recording, and we accept that it is typical for some angel investments to fall down at the due diligence stage."

From Series 1 to 11 the Telegraph's research claimed:

76 out of the total 143 agreed investments never went through after the den.

23 of the 143 business that successfully pitched are no longer trading.

Of the £13 million pledged by the Dragons, only £5.8 million was ever invested.

£250,000 is the highest amount ever successfully pitched for in the den. However, on the two occasions £250,000 was offered, neither investment went through after the show.

Clarity of investments and treatment of entrepreneurs

The differences between the agreement televised and the deals proposed after filming have caused controversy regarding how entrepreneurs are treated on the show. In 2012, the show faced calls to be cancelled following allegations that many entrepreneurs were being misled to believe their pledge of investment was based on returns from equity when in fact the deals were little different from personal loans.

Founder of the Black Farmer food range Wilfred Emmanuel-Jones, although never appearing in the den himself, has heavily criticised the show, telling The Independent, "How many deals in the Den have succeeded in the long run? Not many. And a lot of the deals the Dragons make will be based on loans or are equity-based, which is the worst kind of finance you can get for a start-up, there are hundreds of people out there you can get advice from – do not go to a Dragon. I know what it's like to build a successful business: hard graft gets you there, not appearing on a TV show. People would be much better off speaking to their bank manager. "He also added "The Dragons are interested only in a good deal that benefits them, and their justification in being that ruthless is because a lot of the deals go wrong. Like everyone, I thought the show was quite novel when it first came out, but Dragons' Den is a programme that has had its time."

The BBC has occasionally received backlash in regards to the editing of the pitches, alleging the show favours information concerning the entrepreneurs' businesses that the dragons find desirable or cite as inaccurate, whilst removing their admissions of misunderstandings and acceptance of the entrepreneurs' strongholds. The BBC received complaints following a pitch from series 2 contestant Stipan Saulich, owner of "Super Knees", a strap for roller skates to ease strain on the knees, where his pitch was shortened to the extent that he did not speak and no feedback displayed as to why the dragons decided not to invest, only featuring a short ridiculing from the dragons following his demonstration of the device. Joe Nelson, who featured in series 11 pitching for investment in his business "TheyFit", accused the BBC of "maliciously" editing his pitch by featuring what he insists were several inaccuracies from the dragons over the product's visage and patent but did not feature the dragons allegedly rescinding these comments following his response. Birmingham entrepreneurs Howard Brown and Alex Black, owners of Real Infra Red Ltd, an underfloor heating business, complained that despite achieving £85,000 investment from Touker Suleyman during filming for series 19, they were not featured in any of the episodes. Brown and Black stated that the BBC informed them prior to the end of the series's broadcast that they would not be featured, however did not explain as to why they favoured pitches featuring the dragons declining investment and ridiculing entrepreneurs. Brown also stated their dismay at the loss of marketing exposure.

เนื้อหาส่วนนี้มาจากบทความ "Dragons' Den (British TV programme)" ในวิกิพีเดีย (en.wikipedia.org) เผยแพร่ภายใต้สัญญาอนุญาตครีเอทีฟคอมมอนส์ แสดงที่มา-อนุญาตแบบเดียวกัน 4.0 (creativecommons.org/licenses/by-sa/4.0) มีการตัดส่วนอ้างอิงและจัดรูปแบบใหม่

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